You're asking a backup QB to either make a precision pass or come off his first read in a high pressure situation, with his first read being a player he has locked onto all night. It wasn't a smart play call. Hundley had burned GB when Baltimore spread out the defense and let him make quick decisions with the ball or use his legs to find openings. That's what you do there. Spread them out, let him look for a quick throw, and if it's not there, you let him run/improvise.
Know your QB's tendencies, and play to his strengths. That was a point I made last year when people were jumping on Goff for that deep shot against the Jets to Everett. He had Kupp open underneath, but we called a play where his initial read was a one-on-one throw to Everett deep. Knowing Goff, he was going to take that shot unless a safety slid over the top and took it away. You can't be surprised as a coach when a QB doesn't fight against his tendencies in a pressure situation. It's your job as a coach to know his tendencies, know his strengths, and make a call that plays to both.