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Rams uniform changes are coming – but not…
Los Angeles Rams wide receiver Pharoh Cooper celebrates his 103-yard touchdown return, on the opening kickoff, with Cory Littleton. left, and Malcolm Brown, right, during the first half of an NFL game against the Jacksonville Jaguars Sunday, Oct. 15, 2017, in Jacksonville, Fla. (AP Photo/Phelan M. Ebenhack)
By VINCENT BONSIGNORE | vbonsignore@scng.com | Daily News
PUBLISHED: October 18, 2017 at 1:30 pm | UPDATED: October 18, 2017 at 5:40 pm
JACKSONVILLE – Unless a future 2017 regular-season road opponent throws the Rams a curve ball, it looks like they won’t have to wear the hideous mismatched uniforms they wore against the Dallas Cowboys and Jacksonville Jaguars.
That’s the good news.
On the flip side, the major changes the Rams have planned for a fresh new look representing their move back to Los Angeles won’t happen until 2019, at the earliest, and possibly 2020 to coincide with the opening of their new stadium in Inglewood.
By NFL rule, uniform changes require a two-year notification and lock teams into that uniform for five years. The Rams have begun that process – remember, the new stadium was originally expected to be opened in 2019 – and have yet to decide whether to make the switch in 2019 or 2020.
Change is coming, which is a positive for those who hate the current color scheme. And there are plenty of haters, most of whom reside in Southern California and can’t help but connect the present jersey and pants color schemes with the years the Rams spent in St. Louis.
Just not quickly enough.
The Rams understand, which is why they changed to the old-school white and blue helmet this year and switched to their white away jerseys for home games. It was something, at least. But league rules prohibit them from going any further. There are various reasons for this, with merchandising and retail partnerships coming into play as well as the importance the NFL puts in creating a consistent global brand that fans identify teams with.
So, for the next couple of years anyway, they’ll try to make do by integrating the white and blue helmets with the carry over jerseys and pants from their St. Louis days..
That hasn’t stopped them from petitioning the league for flexibility to allow them to wear their throwback or color rush uniforms above and beyond the times NFL teams are permitted. At least for games in which they have to wear their blue jerseys.
They also requested permission to wear their throwback uniforms full time, provided they could still change to their new uniforms in 2019 or 2020.
But the league refused.
By the way, in case anyone is wondering, the throw back and color rush uniforms apply to the playoffs too.
[www.ocregister.com]
Los Angeles Rams wide receiver Pharoh Cooper celebrates his 103-yard touchdown return, on the opening kickoff, with Cory Littleton. left, and Malcolm Brown, right, during the first half of an NFL game against the Jacksonville Jaguars Sunday, Oct. 15, 2017, in Jacksonville, Fla. (AP Photo/Phelan M. Ebenhack)
By VINCENT BONSIGNORE | vbonsignore@scng.com | Daily News
PUBLISHED: October 18, 2017 at 1:30 pm | UPDATED: October 18, 2017 at 5:40 pm
JACKSONVILLE – Unless a future 2017 regular-season road opponent throws the Rams a curve ball, it looks like they won’t have to wear the hideous mismatched uniforms they wore against the Dallas Cowboys and Jacksonville Jaguars.
That’s the good news.
On the flip side, the major changes the Rams have planned for a fresh new look representing their move back to Los Angeles won’t happen until 2019, at the earliest, and possibly 2020 to coincide with the opening of their new stadium in Inglewood.
By NFL rule, uniform changes require a two-year notification and lock teams into that uniform for five years. The Rams have begun that process – remember, the new stadium was originally expected to be opened in 2019 – and have yet to decide whether to make the switch in 2019 or 2020.
Change is coming, which is a positive for those who hate the current color scheme. And there are plenty of haters, most of whom reside in Southern California and can’t help but connect the present jersey and pants color schemes with the years the Rams spent in St. Louis.
Just not quickly enough.
The Rams understand, which is why they changed to the old-school white and blue helmet this year and switched to their white away jerseys for home games. It was something, at least. But league rules prohibit them from going any further. There are various reasons for this, with merchandising and retail partnerships coming into play as well as the importance the NFL puts in creating a consistent global brand that fans identify teams with.
So, for the next couple of years anyway, they’ll try to make do by integrating the white and blue helmets with the carry over jerseys and pants from their St. Louis days..
That hasn’t stopped them from petitioning the league for flexibility to allow them to wear their throwback or color rush uniforms above and beyond the times NFL teams are permitted. At least for games in which they have to wear their blue jerseys.
They also requested permission to wear their throwback uniforms full time, provided they could still change to their new uniforms in 2019 or 2020.
But the league refused.
By the way, in case anyone is wondering, the throw back and color rush uniforms apply to the playoffs too.
[www.ocregister.com]
